How Do I Create and Use Tags in GoHighLevel?
Short answer
Create a tag on the Tags page with New tag, or type a new name in a workflow’s Add Contact Tag action and click Add New Tag. To tag many contacts at once, select them in Contacts and click the Add Tag icon.
Checked against HighLevel’s help center on . HighLevel updates its interface often, so match the labels you see on screen.
| Task | Where to do it |
|---|---|
| Create a tag | On the Tags page, click New tag, or create it inside the Add Contact Tag workflow action |
| Tag 1 contact | Open the contact, click the Tags edit control, select tags, and click Apply |
| Tag many contacts | Contacts, then select contacts, then Add Tag icon |
| Tag or untag automatically | Add Contact Tag or Remove Contact Tag workflow actions |
| Find tagged contacts | Contacts, then Smart Lists, then Advanced Filters, then Tag |
Bulk-add tags to contacts
- 1Go to Contacts and check the boxes next to the contacts you want
- 2Click the Add Tag icon in the action bar
- 3Name the action and pick 1 or more tags in the Tags field
- 4Click Add Tags, then click Check Progress to follow it on the Bulk Actions tab
Bulk tagging adds to each contact’s existing tags and never removes any. To take tags off in bulk, use the Remove Tag bulk action.
Add or remove tags in a workflow
Add the Add Contact Tag action and select 1 or more tags. If the tag doesn’t exist yet, type its name and click Add New Tag. Use the Remove Contact Tag action to take tags off. Adding a tag can also start any workflow that uses the Contact Tag trigger.
Tags are case-sensitive
HighLevel treats “Facebook” and “facebook” as 2 different tags, so agree on 1 naming style before your team starts tagging.
Use tags in smart lists
Go to Contacts, then Smart Lists, click Advanced Filters, search for Tag, set the operator to Is, pick the tag, and click Apply. Save the result as a smart list to reuse it, or select the results and click Trigger automation to add them all to a published workflow.
Tag categories and colors, a Labs feature, group related tags on the Tags page. Deleting a category moves its tags to No category and keeps the tags themselves.
Want Help With This?
Learn it free
Sell More Academy runs free HighLevel training, including Tactical Walkthroughs that show each build on screen, and provides resources for doing the work yourself.
Visit Sell More Academy (opens in a new tab)Have us do it
Keeping tags consistent and contacts tagged correctly is ongoing admin work that our GoHighLevel virtual assistants handle.
Sources
- Adding Tags to Multiple Contacts (opens in a new tab), updated Oct 7, 2026
- Workflow Action: Add Contact Tag (opens in a new tab), updated Dec 5, 2025
- Organize and Personalize Tags with Categories and Colors (opens in a new tab), updated Sep 21, 2026
- How to Add Contacts in Bulk to a Workflow (opens in a new tab), updated Mar 31, 2026
High Level Admins is an independent HighLevel service provider, not HighLevel’s official support team.