How Do I Create Trigger Links in GoHighLevel?

Checked against HighLevel’s help center on October 17, 2026. HighLevel updates its interface often, so match the labels you see on screen.

Create a trigger link

1. 1Go to Marketing → , then Trigger Links
2. 2Click Add Link and enter a name your team will recognize
3. 3Paste the destination URL into Link URL. To build a dynamic URL, click the {} icon and pick a value.
4. 4Click Save

HighLevel’s 2026 unsubscribe guide places trigger links under Marketing. Its 2025 HiRise article shows a Trigger Links tab under Conversations instead, so check there if your menu looks different.

Add it to an email or SMS

• In the email editor, highlight the link text, click the Link icon, select your trigger link from the Link List, and save
• For SMS and other messages, click the copy icon next to the Link Key on the Trigger Links page and paste the key into the message
• Trigger links work in SMS, email, GMB messages, and Facebook, Instagram, and WhatsApp DMs
• If a custom value sets the URL, place the trigger link in the message body. A custom value placed there by itself won’t fire the trigger.

Each click lands on the contact’s activity timeline. For totals, open the link’s three-dot menu and choose Analytics to see unique clicks, contacts, and top sources.

Start a workflow on a click

1. 1In Automation → , then Workflows, create a workflow and add a new trigger
2. 2Choose Trigger Link Clicked
3. 3Click Add Filters, choose Trigger Link, and select the exact link
4. 4Add your actions, like a follow-up email or a tag, then publish the workflow