How Do I Merge Duplicate Contacts in GoHighLevel?
Short answer
Select 2 to 10 duplicates in Contacts, then Smart Lists, click More, then Merge, pick the master contact, and click Merge Contacts. To find duplicates first, admins can use Manage Duplicates in the Contacts ⋮ menu. Merges are permanent.
Checked against HighLevel’s help center on . HighLevel updates its interface often, so match the labels you see on screen.
Merge contacts you already found
- 1Go to Contacts, then Smart Lists and search by name, email, phone, business name, or tag
- 2Select the duplicate contacts, up to 10
- 3Click More, then Merge
- 4Choose the contact that stays as the Master record
- 5Review the fields with different values and pick the ones to keep
- 6Click Merge Contacts. A merge can’t be undone.
Find duplicates with Manage Duplicates
Admins open Contacts, click the ⋮ menu, and choose Manage Duplicates. Pick Email, Phone, or Name under Find By, then click Find Duplicates and expand a group to review it. If a group isn’t a real duplicate, click Reject, and HighLevel leaves that value out of future scans for good.
What the master contact keeps
| Data | After the merge |
|---|---|
| Name, main email, and main phone | The master contact’s values, unless you pick others during review |
| Custom fields | Filled from other contacts only where the master’s field is blank |
| Appointments, payments, orders, and invoices | The master contact’s values |
| Notes, tasks, opportunities, tags, and conversations | Combined into the master contact |
| Courses, community groups, and products | Combined from all selected contacts |
| Active workflows | Moved to the master contact. If it’s already in the same workflow, the extra run ends. |
Stop new duplicates
- Turn off Allow Duplicate Contacts in the Contact Deduplication Preferences panel under Settings, then Business Profile, then pick Email or Phone as the main match field
- That setting covers forms, Zapier, Facebook, and Instagram. CSV imports always match on email or phone.
- The Merge Contact workflow action merges duplicates during a workflow, matching by email, phone, or both, and keeps the older contact
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Cleaning up duplicates across an account, and setting the rules that stop new ones, is part of our day-to-day support work.
Sources
- How to Manage and Merge Duplicate Contacts (opens in a new tab), updated Sep 2, 2026
- Allow Duplicate Contacts (Contact Deduplication Preferences) (opens in a new tab), updated Apr 7, 2026
- Workflow Action: Merge Contact (opens in a new tab), updated Apr 8, 2026
High Level Admins is an independent HighLevel service provider, not HighLevel’s official support team.