What Is LeadConnector?
Short answer
LeadConnector is a brand name owned by HighLevel, the company behind GoHighLevel. HighLevel uses it for its mobile app, its built-in LC Phone service, and other places where HighLevel branding must not appear.
Checked against HighLevel’s help center on . HighLevel updates its interface often, so match the labels you see on screen.
| Where you see it | What it is |
|---|---|
| App Store and Google Play | The LeadConnector mobile app, which uses the same login as HighLevel on desktop |
| LC Phone | HighLevel’s own phone and text service. LC stands for LeadConnector. |
| Apps inside an agency-branded account | The neutral name HighLevel tells app makers to use where HighLevel branding must not appear |
| HighLevel’s terms of service | A HighLevel trademark, listed with HighLevel and GoHighLevel |
Why the name shows up
Some HighLevel accounts show an agency’s own brand instead of the HighLevel name. LeadConnector is the neutral name HighLevel uses in those places. Its developer rules tell app makers to say LeadConnector, CRM, or your CRM instead of HighLevel or GHL wherever HighLevel branding must not appear, including app listings, setup pages, and connection screens.
Who owns LeadConnector
HighLevel owns it. Its terms of service list LeadConnector as a HighLevel trademark, next to HighLevel and GoHighLevel, and HighLevel describes LC Phone as its own phone service, built into the CRM so agencies don’t need Twilio. The LeadConnector mobile app gives you conversations, calendars, contacts, notifications, and point-of-sale tools on your phone.
Want Help With This?
Have us do it
Matching each LeadConnector app, number, and connection to the right client is part of our GoHighLevel support.
Sources
- HighLevel Terms of Service (opens in a new tab), updated Jun 2026
- What is Native LC (Lead Connector) Phone System? (opens in a new tab), updated Sep 11, 2026
- Did You Know HighLevel has a Free Mobile App? (opens in a new tab), updated Mar 25, 2025
- Publishing your App to HighLevel Marketplace (opens in a new tab)
High Level Admins is an independent HighLevel service provider, not HighLevel’s official support team.